Fashion, for Eric, is a calling. Growing up, he discovered a fascination for clothes and design while flipping through his mother?s imported magazines from Hong Kong and Japan. At seven, he had produced his first sketches; by 13, he was somewhat of a sort after designer among his school teachers who got Eric to design outfits for their tailors to make!
Still, a career in fashion was by no means a choice profession for a Malaysian-Chinese boy back then. However, Eric?s mother was adamant that her son should be allowed to do what he loved and clearly had the talent for. Against her husband?s wishes, she supported his decision to study fashion design in Hong Kong. She was his heroine, muse, cheerleader and mentor, and remains to this day, his inspiration.
Upon graduating from the Institute of Textiles & Clothing, Hong Kong Polytechnic University in 1986, Eric honed his design and tailoring skills in Hong Kong before returning to Kuala Lumpur in 1990 to start the Eric Choong Haute Couture label. Based on his philosophy that fashion should be an expression of individual style and personality, the label quickly gained a reputation among the fashion set for its impressive creations that transcend fads with timeless beauty. Eric also broke new ground with the way he integrates Malaysian cultural influences into his sophisticated designs. |
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